Waitrose

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  • N They always go above and beyond with their customer service. Nothing is too much trouble
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Waitrose Customers

Most talked about by Waitrose customers

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Low

How this makes Waitrose customers feel

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Low
33% Expectations Exceeded
Feelings:

Delighted

Special

Happy

33% Service
Feelings:

Happy

Delighted

Special

33% Communication
Feelings:

Delighted

Special

Happy

Supermarket Customers

Most talked about by Supermarket customers

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Low

How this makes Supermarket customers feel

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Low
12% Customer Service
Feelings:

Annoyed

Frustrated

Disappointed

Let down

Anxious

12% Rudeness
Feelings:

Let down

Furious

Offended

Frustrated

Annoyed

Disgusted

Disappointed

12% Inconvenienced
Feelings:

Annoyed

Let down

Frustrated

Disappointed

Furious

Offended

9% Quality of product
Feelings:

Annoyed

Disgusted

Sad

Frustrated

Let down

Miffed

Disappointed

9% Communication
Feelings:

Grateful

Special

Delighted

Happy

9% Discrimination
Feelings:

Disappointed

Frustrated

Disgusted

Offended

Annoyed

Let down

Furious

9% Embarrassment
Feelings:

Frustrated

Offended

Disappointed

Annoyed

Anxious

Let down

6% Communication
Feelings:

Frustrated

Let down

Furious

Disgusted

Annoyed

Disappointed

6% Expectations Exceeded
Feelings:

Special

Grateful

Delighted

Happy

6% Service
Feelings:

Special

Delighted

Happy

Grateful

3% Injury
Feelings:

Disappointed

Surprised

Let down

3% Delivery
Feelings:

Frustrated

Annoyed

3% Financial Loss
Feelings:

Let down

Furious

Offended

Most complained about Supermarket companies

High
Low
  1. Tesco
  2. Sainsbury (J)
  3. Asda
  4. Morrison (Wm) Supermarkets

Most complimented Supermarket companies

High
Low
  1. Morrison (Wm) Supermarkets
  2. Waitrose
  3. Morrisons
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N

N Posner - Status: Approved

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What happened

They always go above and beyond with their customer service. Nothing is too much trouble

The impact it had

It made the mundane weekly shopping experience entirely more pleasurable and surprising - you just don't get this level of service in any other supermarket

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