Waitrose

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  • N They always go above and beyond with their customer service. Nothing is too much trouble
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Recent not so great
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Waitrose Customers

Most talked about by Waitrose customers

High
Low

How this makes Waitrose customers feel

High
Low
33% Expectations Exceeded
Feelings:

Delighted

Special

Happy

33% Service
Feelings:

Delighted

Special

Happy

33% Communication
Feelings:

Delighted

Special

Happy

Supermarket Customers

Most talked about by Supermarket customers

High
Low

How this makes Supermarket customers feel

High
Low
14% Customer Service
Feelings:

Annoyed

Frustrated

Disappointed

Furious

Let down

Disgusted

Anxious

Disheartened

Surprised

Other

Scared

Unhappy

13% Inconvenienced
Feelings:

Annoyed

Furious

Disappointed

Disgusted

Frustrated

Let down

Offended

Disheartened

Unsatisfied

Surprised

Anxious

11% Financial Loss
Feelings:

Annoyed

Disappointed

Furious

Disgusted

Frustrated

Let down

Unsatisfied

Unhappy

Disheartened

Anxious

Offended

Surprised

8% Quality of product
Feelings:

Disappointed

Annoyed

Disgusted

Furious

Sad

Disheartened

Miffed

Displeased

Surprised

Frustrated

Other

Let down

7% Rudeness
Feelings:

Disappointed

Furious

Let down

Frustrated

Annoyed

Offended

Disgusted

Uneasy

Unhappy

Surprised

Insecure

Other

Displeased

6% Service
Feelings:

Grateful

Delighted

Happy

Special

Pleased

Satisfied

6% Delivery
Feelings:

Annoyed

Furious

Frustrated

Let down

Unhappy

Disappointed

Anxious

Unsatisfied

Disgusted

6% Communication
Feelings:

Frustrated

Annoyed

Let down

Disappointed

Furious

Disgusted

Disheartened

Indifferent

5% Communication
Feelings:

Grateful

Happy

Special

Delighted

Satisfied

Pleased

5% Embarrassment
Feelings:

Furious

Annoyed

Disappointed

Anxious

Insecure

Let down

Frustrated

Offended

Scared

Uneasy

Unhappy

4% Expectations Exceeded
Feelings:

Delighted

Happy

Grateful

Special

Pleased

4% Discrimination
Feelings:

Frustrated

Furious

Disappointed

Let down

Disgusted

Offended

Annoyed

Scared

Uneasy

Anxious

Unhappy

Insecure

3% Returns
Feelings:

Annoyed

Furious

Frustrated

Anxious

Disheartened

Disappointed

Unsatisfied

3% Delay
Feelings:

Frustrated

Disappointed

Annoyed

Let down

Unsatisfied

Unhappy

2% Fraud
Feelings:

Frustrated

Annoyed

Disheartened

Disappointed

2% Other
Feelings:

Disappointed

Sad

Furious

Annoyed

Anxious

1% Injury
Feelings:

Disappointed

Surprised

Let down

1% Other
Feelings:

Delighted

Grateful

Satisfied

1% Quality
Feelings:

Delighted

Grateful

Special

Most positive experiences about Supermarket companies

High
Low
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  4. Sainsbury (J)

Least positive experiences about Supermarket companies

High
Low
  1. Morrisons
  2. Aldi
  3. Morrison (Wm) Supermarkets
  4. Tesco
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What happened

They always go above and beyond with their customer service. Nothing is too much trouble

The impact it had

It made the mundane weekly shopping experience entirely more pleasurable and surprising - you just don't get this level of service in any other supermarket

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