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  • N I went into the store looking to buy a new laptop. I’d also been having a few issues with my Apple ID and wanted to sort this out too. Johnny who helped me was amazing! So polite and patient. He exp...
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Apple Customers

Most talked about by Apple customers

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Low

How this makes Apple customers feel

High
Low
33% Service
Feelings:

Delighted

Happy

Satisfied

33% Expectations Exceeded
Feelings:

Delighted

Happy

Satisfied

33% Quality of product
Feelings:

Satisfied

Delighted

Happy

Electronics Customers

Most talked about by Electronics customers

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How this makes Electronics customers feel

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26% Customer Service
Feelings:

Frustrated

Furious

Annoyed

Let down

Disappointed

Disgusted

Anxious

13% Financial Loss
Feelings:

Annoyed

Let down

Frustrated

Furious

Anxious

Disappointed

11% Inconvenienced
Feelings:

Frustrated

Furious

Annoyed

Disappointed

Anxious

Scared

11% Communication
Feelings:

Frustrated

Furious

Anxious

Scared

Annoyed

Disappointed

Disgusted

7% Quality of product
Feelings:

Let down

Annoyed

Frustrated

Furious

7% Rudeness
Feelings:

Let down

Frustrated

Annoyed

Furious

Anxious

7% Service
Feelings:

Delighted

Satisfied

Pleased

Happy

4% Delay
Feelings:

Frustrated

Furious

Annoyed

4% Expectations Exceeded
Feelings:

Delighted

Happy

Satisfied

4% Quality of product
Feelings:

Satisfied

Pleased

Delighted

Happy

2% Communication
Feelings:

Delighted

2% Delivery
Feelings:

Furious

Frustrated

Disgusted

2% Fraud
Feelings:

Anxious

Scared

Frustrated

Most complained about Electronics companies

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Low
  1. Currys PC World
  2. Sparrow Electronics
  3. Bosch
  4. LG Electronics

Most complimented Electronics companies

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Low
  1. Apple
  2. Bosch
  3. Dyson
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What happened

I went into the store looking to buy a new laptop. I’d also been having a few issues with my Apple ID and wanted to sort this out too. Johnny who helped me was amazing! So polite and patient. He explained the differences between the various models really well and recommended the new MacBook Air fo...

The impact it had

I felt very positive about my purchase and therefore got even more enjoyment out of using it.

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